What is expect more. pay less.?

"Expect more. Pay less" is a marketing slogan used by the American retail giant Target Corporation. It is a promise to its customers to provide quality products and services at affordable prices. The company believes that customers should not have to sacrifice quality for price and that they can offer both. The slogan was first introduced in 1994 and has since become synonymous with Target's brand identity. The company uses this slogan in its advertising campaigns and has managed to build a loyal following among consumers who appreciate the value proposition they offer.